A green token created
from certified carbon assets
· CUT – Carbon Utility Token ·
A green token created
from certified carbon assets
· CUT – Carbon Utility Token ·
A green token created from certified carbon assets
· CUT Carbon Utility Token ·
Category
· Corporate Identity
Year
· 2020 and continuing
Credits
· Project made together with André Taylforth
· Web programming: studio-y
· 3D & Animations: André Taylforth
"The biggest problem with climate change is, that people think they can't change it. But in the digital age, we know that when people come together around a common goal, they can achieve uncommon results."
This is CUT's mission: Their new tool is called the Carbon Utility Token (CUT). They capture, reduce and stop CO2 from entering our atmosphere using a combination of renewable and carbon capture technologies. As this is a really complicated topic and process to explain, our idea was to use common products in the design (like a coffee cup) that anyone can relate to. Simplified and short copies as well as animations that connect to those common products make the process easier to understand. On top of that we wanted to give the viewers some kind of interaction on the website, so they can explore the new tool and how the whole process works.
Check out the website and give it a try: www.cut.eco
Also have a look at their instagram page: cut.eco (Don't forget to follow!)
The idea of the logo icon was to show their slogan "we make carbon bite sized" visually. As you can basically cut your carbon consuption with this service, the icon represents exactly that in a very simple way.
Launch video and logo teaser for Social Media.
Visit Instagram to watch the launch video with sound! cut.eco
