A hidden gem in
the bavarian Mountains
· Hofbräuhaus Traunstein ·
A hidden gem in the bavarian mountains
· Hofbräuhaus Traunstein ·
Category
· Logo Redesign, Label Redesign
Year
· 2019–2021
Credits
· Project made together with André Taylforth
· Bottle Renderings: André Taylforth
Hofbräuhaus Traunstein needs to take back its identity, somewhere in its 400+ year history it has lost its visual flare. In terms of the beer, it is the pinnacle of the Bavarian landscape. As the employees said themselves "the only thing we can improve is the label." Hofbräuhaus has its former glory restored. Finally, the passion they have for their brewing is being put into their design, and it is plain to see, each beer tells and story and the flavor can be identified from across the room with its ordered colour system. Hofbräuhaus now prides itself on its heritage but in a mix of old and new. Making them ahead of the game, but still down to their roots.
The project started in 2019, where we first analysed the logo. We figrued out that it lost some nice details over the years so we started to refine it and work out the special aspects. The diamonds on the crest for example were part of an older logo and came back to live.
Check out the before and after!
The next step was to look closer at their whole beer range, which includes 15 different beer types. The brewery is over 400 years old and there is a lot of history to discover. So for a few months each beer got anylized and researched to find out the unique story behind each beer. In the end we included the story of each beer in the labels. The fine handdrawn illustrations and symbols of each label invite you to not only enjoy the beer but also to learn about the brewery. If you want to learn more about the symbols and the story of each beer, you can read about it on their instagram page!
