Mona & Herb
· Self Initiated Project ·
Category
· Corporate Design
Year
· 2015
Credits
· Claudia Kolmann (Graphic Designer)
· Kerstin Hölzl (Photographer and Graphic Designer)
MONA & HERB is a simple, natural and refreshing drink that upscales from old jam & sauce jars. The water only contains fruits & herbs but nonetheless give a great taste – no wonder – MONA & HERB fell in love with each other and the outcome is an unbelievable love story.
The logo itself was inspired by it's name MONA, which is the short version for "Limone" (i. e. lime) and HERB for herbs. A rounded sans serif font was chosen to give it a very sympathetic feeling. In combination with a classic yet playful serif font which is used for copy text it relays a certain feeling of quality and reliability.
