Mona & Herb
MONA & HERB is a simple, natural and refreshing drink that upscales from old jam & sauce jars. The water only contains fruits & herbs but nonetheless give a great taste – no wonder – MONA & HERB fell in love with each other and the outcome is an unbelievable love story.
The logo itself was inspired by it's name MONA, which is the short version for "Limone" (i. e. lime) and HERB for herbs. A rounded sans serif font was chosen to give it a very sympathetic feeling – as if you would know the brand already. In combination with a classic yet playful serif font which is used for copy text it relays a certain feeling of quality and reliability.
To highlight the colours of the fruits in the drink, we kept the design quite simple in black and white. For the prints we used straw paper from Gmund to relate to the organic nature of the drink.
Merchandise products like tote bags, wooden beer mats, banners and even the umbrella on the pushcart got screen printed.
Finally, for the people who couldn't get enough of MONA & HERB at the pushcart, we handpicked the best combinations of fruit & herb and packaged it into a tiny cook book box, so that people could be inspired and refreshed at home.
This project was our bachelor project for the University of Applied Sciences in Salzburg.
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