Schmeck's
· Customer magazine of gurkerl.at and knuspr.de – Issue 1 ·
Schmeck's
· Customer magazine of gurkerl.at and knuspr.de – Issue 1 ·
Category
· Editorial Design
Year
· 2023
Credits
· Concept: Severin Corti, Tobias Müller, Nikolaus Prokop
· Photographers: Georges Desrues, Philipp Horak, Vanessa Maas
· Illustrators: Diana Bobb, Olga Kawacińska
Category
· Editorial Design
Year
· 2021
Credits
· Photos in catalogue: Unsplash, Stocksy
· Copy writing spa catalogue: Dorothee Hoffmann-Gebhardt
· Copy writing plant catalogue: Vanja Nikolic
Schmeck's Nr. 1 marks the first edition of the gurkerl.at and knuspr.de magazine, hitting the stands in September 2023. Focused on the realm of gastronomy, this publication delves into the world of food with a special emphasis on the offerings, suppliers, staff, and services of Gurkerl and Knuspr. The emphasis is not solely on selling but rather on crafting narratives that guide readers into developing an affection for the products. The debut issue's primary focus was unmistakably apples!
Crafting the design concept, our priority was ensuring that each story's visual representation seamlessly echoed its content. For instance, when exploring the diverse array of apple varieties, including the venerable heirlooms, a touch of vintage aesthetics was woven into the design. Meanwhile, a Japanese-inspired typeface was carefully chosen for the feature on a Japanese restaurant, enhancing the overall thematic coherence.
