· Client Work ·
· Identity Design
· Shop Concept
· Andre Taylforth (Strategy, Identity Design, Shop Design)
Irisphoto is a small shop located in Fremantle and Melbourne (Australia). And guess what – they take photos of your iris! The brand lives from its physical product – the actual picture – with all its textures and colours. Because the word »Irisphoto« is self-explanatory we kept the logo simple and clean. There is a small nod to the service Irisphoto provides, but not too much.
When receiving the image of your eye it can be surreal how intricate the pattern is, and how the colours appear. Therefore, the brand lives from all of the variations of patterns and colours retained within the eye. This is the fundamental idea behind the identity. Everyone's eyes are different, and so should be the design.
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