Irisphoto

· Client Work ·

Irisphoto_Logo_Website

Category
· Strategy
· Identity Design
· Shop Concept

Year
· 2019

Credits
· Andre Taylforth (Strategy, Identity Design, Shop Design)

Irisphoto is a small shop located in Fremantle and Melbourne (Australia). And guess what – they take photos of your iris! The brand lives from its physical product – the actual picture – with all its textures and colours. Because the word »Irisphoto« is self-explanatory we kept the logo simple and clean. There is a small nod to the service Irisphoto provides, but not too much. 
When receiving the image of your eye it can be surreal how intricate the pattern is, and how the colours appear. Therefore, the brand lives from all of the variations of patterns and colours retained within the eye. This is the fundamental idea behind the identity. Everyone's eyes are different, and so should be the design.

Irisphoto_Statement_Website
Irisphoto_Poster1_Website
Irisphoto_Shop1_Website
Irisphoto_Brand_Values_Website
Irisphoto_Posterwall_Website
Irisphoto_Packaging_2_Website
Irisphoto_Poster4_Website
Irisphoto_Typography_Website
Irisphoto_Website_VK_2
Irisphoto_Shop_2_Website
Irisphoto_Poster2_Website
Irisphoto_Headline_Website

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